CUSTOMER LOYALTY, THE ESSENTIAL INGREDIENT IN YOUR BUSINESS

Customer loyalty is both an attitudinal and behavioral tendency to favor one brand over all others, whether due to satisfaction with the product or service, its convenience or performance, or simply familiarity and comfort with the brand.

How To Build & Maintain Customer Loyalty In Network Marketing Business

Remember that there are a lot of multi-level marketing companies that have competing products, so what do you do to retain the loyalty of both your downlines and customers? In today’s business environment retaining customers is less expensive than acquiring new ones. Not only do loyal customers ensure sales, but they are also more likely to purchase ancillary, high-margin supplemental products and services. 

Consider who you yourself are loyal to. Surely you’ll answer family and friends. 

Why? Because of the emotional bond, you have with them. Your family and friends can do things you may not like, but you stay loyal because of that bond. The same applies to customer loyalty. To prompt customer loyalty you must build an emotional bond with your customers. How to make them this loyal, is the crux of this piece.

6 Ways To Earn & Build Customer Loyalty In Network Marketing Business

1. Build cordial relationships

Since customer loyalty hinges so much on emotions, would it not be right for you to treat that customer or downline well so that the customer would appreciate the bond that exists between the two of you? When you sell your products to people, you should thank them and remind them again why they’ve made the right decision to deal with you … and put a system in place to sell to them again and again, constantly proving that they made the right decision associating or doing business with you. This gesture can be extended to downlines or members of your team.

2. Reactivate inactive downlines

 

There’s little point in dedicating massive resources to recruiting new people when 25-60% of your dormant downlines will be receptive to your attempts to regenerate their business if you approach them the right way, with the right offer. Reactivating downlines who already know you and your product is one of the easiest, quickest ways to increase your revenues. Re-contacting and reminding them of your existence, finding out why they’re no longer buying or doing the business, overcoming their objections, and demonstrating that you still value and respect them will usually result in a tremendous bounty of sales and drastically increased revenues in a matter of days … and will lead to some of your best and most loyal customers or downlines.

3. Use Communications Calendar

Avoid losing your customers or downlines by building relationships and keeping in touch using a rolling calendar of communications. This is a programmed sequence of letters, events, phone calls, “thank you’s”, special offers, follow-ups, magic moments, and cards or notes with a personal touch, etc. that occur constantly and automatically at defined points in the pre-sales, sales, and post-sales process. People not only respond to this positively, they really appreciate it because they feel valued and important. It acknowledges them, keeps them informed, offsets post-purchase doubts, reinforces the reason they’re doing business with you, and makes them feel part of your business so that they want to come back again and again

4. Product or service integrity

Long-term success and customer retention belong to those who do not take ethical shortcuts. There must always be total consistency between what you say and do and what your customers experience. The design, build quality, reliability, and serviceability of your product or service must be of the standard your customers want, need, and expect. Service integrity is also demonstrated by the way you handle the small things, as well as the large ones. Customers will be attracted to you if you are open and honest with them, care for them, take a genuine interest in them, don’t let them down, and practice what you preach … and they will avoid you if you don’t.

5. Treat a complaint as a gift

96 percent of dissatisfied customers don’t complain. They just walk away, and you’ll never know why. That’s because they often don’t know how to complain, or can’t be bothered, or are too frightened, or don’t believe it’ll make any difference. Whilst they may not tell you what’s wrong, they will certainly tell plenty of others. A system for unearthing complaints can therefore be the lifeblood of your business because customers who complain are giving you a gift, they’re still talking to you, they’re giving you another opportunity to return them to a state of satisfaction and delight them and the manner in which you respond gives you another chance to show what you’re made of and create even greater customer loyalty. If you have a meeting point, have you considered having a suggestion box where people who have complaints can drop it? If your customers or team belong to a distinct online platform, encourage giving feedback.

6. Highlight a Customer Experience

Showcasing one of your customers or active downlines in your team, in an email newsletter, or through your group chat on WhatsApp can garner great engagement. Everyone likes a little attention paid to them or their cause. Sending anniversary wishes is another way to let customers or members of your team know that you care.

By sending regular post-purchase communications you send the message that you care about more than just selling.

Summary

Have you discovered other ways to delight customers after they’ve purchased from you? Share your ideas, because we are all learners in this Healthgarde business school. Call/WhatsApp Healthgarde Consultant: Felix Joshua +2347038574473, +2348074256315 to get started.

Every point outlined above has one core objective, which is making either your customer or members of your team feel you truly do care and thus making them more emotionally attached to what you do or represent, that they will consider abandoning you an act of betrayal.

Bethel