Showing posts from January, 2020

ONLINE PRESENCE – rewriting our narrative Swissgarde Business Training

We have in the past been embarrassed by the absence of a back office or any truly functional company website for distributors. Our online presence is about to take turn in a positive direction that will benefit all concerned. So, how do you define an online presence? Online presence is the collective online existence of a company or individual. According to Google, 97% of consumers use the web to search for local businesses – and if the vast majority of your potential customers are online, you should be, too. Having a strong online presence is a crucial component of your marketing strategy, no matter what size your business is or what industry it belongs to. What are ways of having a good representation online? One way is to design and build a compelling website or a blog. Once the concept of the web presence has been established, it is time to start popularizing it to give it the necessary exposure; the website will not be successful and will essentially stagnate, if there are