ONLINE PRESENCE – rewriting our narrative Swissgarde Business Training

We have in the past been embarrassed by the absence of a back office or any truly functional company website for distributors. Our online presence is about to take turn in a positive direction that will benefit all concerned. So, how do you define an online presence?

Online presence is the collective online existence of a company or individual.
According to Google, 97% of consumers use the web to search for local businesses – and if the vast majority of your potential customers are online, you should be, too. Having a strong online presence is a crucial component of your marketing strategy, no matter what size your business is or what industry it belongs to. What are ways of having a good representation online?

One way is to design and build a compelling website or a blog. Once the concept of the web presence has been established, it is time to start popularizing it to give it the necessary exposure; the website will not be successful and will essentially stagnate, if there are no visitors to the site. It is important to understand that it takes a lot more than a beautiful-looking website to cultivate the success of a particular business through its online presence.

It is a thing of joy to note that; not only will the company be floating a new multipurpose website that will have e-commerce features to boost your business, but you will all have your personalized site and back office, to enable you:

1.  View Genealogy Tree: you can view your down-lines under you and follow up on     their activities.
2.  View production and earnings
3.  Make orders and pay for products
4.  Register new members and other functions

With a personalized website that people can make purchases from, you have to capitalize on this web presence and enhance it with additional social media marketing interactions. So through generated links of your space on the web, you can promote your business through:

1.  Attracting prospects through YouTube content.
2.  Prospecting effectively on Facebook
3.  Prospecting effectively on Instagram
4.  Infusing links in Bulk S.M.S
5.  Prospecting effectively on Twitter
6.  Understanding how to set up your own webinar system to close prospects

Once you have built the foundation, you can begin to build your web presence. Of course, the information must be presented in a way that is visually appealing and compelling. However, there is a great deal more that goes into it. It is well beyond merely designing and creating a web presence. If the content in your online presence is presented correctly, the result could potentially be huge regarding your success at selling your products and/or services.


Your online presence has an important job to do. It needs to effectively capture leads (leads are people who have the potential of eventually becoming your clients). Once the leads have been captured, it is important to go through the conversion process in a manner that is appropriate and sensitive. An important part of the success of converting leads lies with the design of the web presence, the compelling nature of the content, the aesthetic appeal of the graphics, etc.

Having interaction with your online connections is extraordinarily important and it adds a deeper layer to the relationship that you will be establishing through your online presence. The more you interact with people, the more they will start to trust you and to find you to be credible and knowledgeable. You will start to understand how much the interaction contributes to the success of your business.
So, how do you enhance your web presence?
The following are elements that will help you to improve your web presence:
  A clear market definition
  Understandable and appropriate keywords
  Website and/or social media pages that are properly optimized for the search engines
  A website and/or social media pages that are aesthetically appealing and properly organized so that any of your visitors immediately understand what your business offers
  Complete social media profiles
  A clear focus on your target connections and target market
  A strategy on how to gain fans, followers and business connections
  A strategy on how to promote yourself and/or your business and disseminate your marketing messages
  Compelling content and effective calls-to-action
  An effective social media marketing campaign for your business
  A high volume of traffic on a consistent basis
  Effective lead capture and conversion strategy

The more you share yourself and your business, the stronger your presence will be and the greater your success and the success of your business will be.
We are about to change our online narrative, I hope you version will be in sync with ours. We no longer have the usual limitations, so Let’s go there!

ONLINE PRESENCE – rewriting our narrative by
For more information call +2347038574473, +2348074256315

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