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Links - Key To True Online Dominance

As we continue to innovate and implement ways of reaching out to people online, those of us in Swissgarde , must realize that facebook boosting and tagging of articles is not just about the only way of reaching out to people for the sole purpose of making sales and recruiting new prospects. What else can you do? You may need to learn how to put links to more effective use in your online outreach.
A Hyperlink is a reference in an electronic document that lets a user display or activate another document or program. In computing, a hyperlink, or simply a link, is a reference to data that the reader can directly follow either by clicking, tapping, or hovering. A hyperlink points to a whole document or to a specific element within a document. Hypertext is text with hyperlinks. The text that is linked from it is called anchor text. The document containing a hyperlink is known as its source document. Hyperlinks are often used to implement reference mechanisms such as tables of contents, footnotes, bibliographies, indexes, letters and glossaries.

In a graphical user interface, the appearance of a mouse cursor may change into a hand to indicate a link. In most graphical web browsers, links are displayed in underlined blue text when they have not been visited, but underlined purple text when they have. When the user activates the link (e.g. by clicking on it with the mouse) the browser will display the target of the link. If the target is not an HTML file, depending on the file type and on the browser and its plug-in, another program may be activated to open the file.

The effect of following a hyperlink may vary with the hypertext and may sometimes depend on the link itself; for instance, on the World Wide Web most hyperlinks cause the target document to replace the document being displayed, but some are marked to cause the target document to open in a new window. Another possibility is transclusion, for which the link target is a document fragment that replaces the link anchor within the source document. Not only persons browsing the document follow hyperlinks; they may also be followed automatically by programs. A program that traverses the hypertext, following each hyperlink and gathering all the retrieved documents is known as a Web spider or crawler. Now let us look at ways of using links to get more engagement for your content.


Do you do online business and don’t have a website? If you said yes, it’s almost as if your business doesn’t exist.  In this modern era, people and companies are on the internet for information. Why do you think people visit a website? It’s primarily to find information. And if you’re in the business world, information is critical. You need to have a website for your customers. It needs to contain information about what you can do for them. Before we talk about how links can play a role in helping your site, let us  consider the advantages and benefits of having a website for your business. Those that desire websites with good Swissgarde content can meet me privately.

Less Expensive

Have you ever advertised your business through various forms such as printed media, radio, television or by other means? It’s expensive! Investing in advertising is necessary, but it takes a lot of money. Having a website will make promoting your business less expensive. 


A website is more environmental friendly when it comes to advertising and marketing. There are lots of ways to advertise your products or services through the internet. One example is Facebook ads, an advertising feature offered through Facebook. Another one is called SEO.  This is a major advantage for your business. Having a good SEO service provider can boost the ranking of your website which quickly results in increased sales and higher profits. This SEO consideration is one of the high points of a well structured website. If someone builds website for you and fails to take this into consideration, your site isn’t it.


Having a website will be more convenient for your customers and leads. Make it easy for your customers to purchase from you! Many will be more likely to visit your website, rather than driving a car to your physical location and browsing for your products. From a customer’s point of view, it’s better for them if they don’t have to ask anything. They can just find what they’re looking for on your online site.

Increase Customers

Most businesses have local popularity, but what about potential customers outside their city?  A website can help you generate more customers. Not just outside your city, but worldwide. The internet offers a global community. With a website, your business will be visible around the world.


Have you ever experienced having to turn customers away because it’s closing time? Well, you don’t have to close the doors of your website.  An online site can be visited any time of the day or night. People will look to your site instead of going to your shop because it is more accessible. Just make sure to post enough information about your products and services.

Access to Information

Did you know that if you own a website, you can actually track everything that is happening on it? You can even look for information that will tell you how many people visited your site, or how many people messaged or emailed you. You can access the progress of your website and view all its pages. You can even make an update anytime, making it much less expensive than printed material.


Smart business owners create a blog page for their company. Having a blog to post fresh content will keep your website attractive and fresh.

Better Relationship

Having a website can build better relationships with your customers. You can send messages instantly to your customers through email. Also, your customers can review your products online and can also leave feedback for you and your business. It’s best to always send your customer a message. This is essential for building a good relationship with them. You can even give them more information about your business through messages or emails.

Increase Sales

If you are a business owner, more visitors  leads to more potential sales. That’s how your website will help you. You can drive more people to your site by consistently updating and promoting the contents of your site. The more informative your site is, the greater the possibility of increasing your sales.


A website gives you the opportunity to prove your credibility. You have to tell your customers why you deserve their trust through your website. This can earn positive feedback for your service and products. Also, your website serves as a place for a potential investor to explore what your business is about and what it can do in the future.
Long Term Clients

What do you think is the difference between client and a customer? Well, a customer is the one who walks in and buys something and that’s it. A client is your regular customer. He is buying your products or services daily or contractually. Having a website gives you a chance to gain more clients that can help your business grow


Links are very important to viral marketing. If you have many sites linking to you, it is like spreading the word about your company all around the world. If you have a good website with good content related to information, products or services, people are more likely to link your website to theirs. This means they recognize your website as valuable. You can also use links of the contents of your site for promotion on other online platforms. This will be the main feature of my product training class on Monday the 15th of May 2017. You are free to increase your knowledge.


I have consistently shown you what you can do on whatsapp as for as our work is concerned? But you can also do more by using the link of your whatsapp group to invite people, who are not in your phone contact list to join your group. See how its done: 
• Open Whatsapp and Go to Your Group
• Click on Add Member
• There you can see your WhatsApp Group Invite Link
• Now simply Share link with your friends and when your friend click on link your friend will join the group within 5 second. Or you can click on copy link , and paste it on any online platform
Benefits For Creating WhatsApp Group Invite Link
• Everyone can join your WhatsApp Group by clicking on your Whatsapp Group Invitation Link
• You can add any number in your Group without including number in your contact list.
• Anybody can join Your WhatsApp Group without getting administrator Permission.

Finally links can be used to promote a website, video or a blog on twitter, facebook or on an internet forum like Nairaland. How to generate links and even convert them to forms fit for various platforms will be demonstrated in our product training class on Monday the 15th of May. 

Written by Mr Bethel 
Felix Joshua Web Developer

'Follow Up' As a Support Strategy In Recruiting (Network Marketing)

One thing i have come to observed with our distributors in Swissgarde is that we throw away a lot of potential recruits due to improper follow ups.

 A study done by the Association of Sales Executives revealed that 81% of all sales happen on or after the fifth contact. If you’re a small business person and you’re only doing one or two follow-ups imagine all the business you’re losing. Not following up with your prospects and customers is the same as filling up your bathtub without first putting the stopper in the drain!
But, don’t be disheartened if you are among the distributors that do not do any follow up. The good news is you have ample room for profitable improvement. Consistent follow-up creates a predictable and profitable stream of prospects and customers. Small businesses that capture leads and follow-up with them enjoy higher conversion rates and a higher percentage of referrals than those that don’t.
Three Types of Follow Ups 
There are three types of people you should be following up with, “suspects” (people in your target marketplace), “prospects” (people who have responded to your marketing but have not purchased, and “customers” (people who have purchased something from you.) Each follow up message and offer will be different for each type of person. With suspects, you’ll want to entice them to call you or visit your store / office. With prospects, you need to persuade them to make their first purchase. And with customers, you want to convince them to come back and do more business with you and give your referrals. Obviously the hardest type of person to follow up with is a suspect because they haven’t shown any interest yet in a pool or hot tub and you usually don’t have their contact information. But that’s not true with prospects and customers. You not only know who they are, but you should already have their contact information. And if you follow up with your customers with consistency you’ll find that they will help you turn your suspects into prospects and prospects into customers for you through referrals.

After asking many small distributors the reason they don’t follow up, I often hear responses such as, "I don’t have the resources to follow all leads", or "We’re usually too busy to do a lot of follow up." These responses automatically set off red flags that tell me that they lack a systematic process for following up. The problem is not that they don’t have the capacity to follow up with prospects; it’s that they don’t have the systems in place to do it.

What Does a Good Follow Up System Look Like?
A good follow up marketing system should have three attributes.
It should be systematic, meaning that the follow up process is done the same way every time.
It should generate consistent, predictable results.
It should require minimal physical interaction to make it run, thus, social media tools like whatsapp becomes handy..  

Does this look unrealistic? Not only can it be done, it’s being done every day. The secret to "follow-up marketing" is to make it automatic so that you don’t have to lift a finger but the job still gets done. With today’s technology it’s simpler than ever. Automating your follow-up processes gives you more time to work "on" your business rather than "in" your business. Before your follow up can be effective you must be able to take proper records of suspects, prospects and customers.

You can get the details of SUSPECTS through online advertorials and flyers / posters shared in a target area. You can now send intermittent text messages either through whatsapp, text messages or automated emails and bulk sms, which helps you to preset both emails and bulk sms that goes to their phones. ( For details in using automated emails and bulk sms, see my yet to be released piece RECRUITING STRATEGIES  IN MULTI LEVEL MARKETING ). This way of following up can be applied to both PROSPECTS and CUSTOMERS. Usually, when doing direct text or whatsapp messaging, you should include three to five texts spaced out about seven days apart. You can also follow up this way with emails. The point here is to maintain a regular sequence of contact.
Each sequence should follow a logical argument and you might consider bolstering the offer with each communication using a deadline as a motivator to act now. As an example, in the third communication you could say, "I’m surprised you haven’t taken me up on my generous offer. What’s holding you back?" Or consider saying, "I’ve written you three times and you still haven’t taken me up on my offer so I’m going to pull out all the stops and make you an offer you simply can’t refuse." Notice how the language always links the previous communication and increases the boldness of the offer. It’s the same type of conversation you might have in a regular sales conversation.

Some forget that maintaining the loyalty of an already existing customer is important.  If you don’t do regularly follow up on your existing customers, you may not be there when they are snatched by other networks or when they go to other networks for alternatives, if you are not there to provide them with what they want. So always keep in touch either physically or digitally to keep them.
What About Calling to Follow Up? 
You’ll notice that I didn’t say anything about calling your prospect. That’s because you want your prospect to have already received your educational marketing messages and have most of their questions answered before they call you. An educated prospect is your best prospect.

They already know why you’re different, what your value proposition is, and how you’re uniquely qualified to meet their needs. In essence, they’ve pre-qualified themselves before you ever have to spend time physically speaking to them. This drastically reduces the sales cycle and increases your conversion rate because you have positioned your business to be their only logical choice.
However depending on initial response, phone calls though expensive, can be an effective way to do your follow ups.

Follow-up marketing will boost your closing rate and dramatically increase your customer satisfaction. Following up with systematic processes allows you to leverage your salespeople’s time and enhance their productivity, which will result in more sales with less effort and isn’t that what you want? Start winning more sales today by implementing your own follow-up marketing system.

Remember, when even fallacy is sounded repeatedly in the ears of a discerning heart, it transmutes to a legacy worth cherishing- Bethel.

Happy follow up marketing!
Felix Joshua Web Developer