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Links - Key To True Online Dominance


As we continue to innovate and implement ways of reaching out to people online, those of us in Swissgarde , must realize that facebook boosting and tagging of articles is not just about the only way of reaching out to people for the sole purpose of making sales and recruiting new prospects. What else can you do? You may need to learn how to put links to more effective use in your online outreach.
A Hyperlink is a reference in an electronic document that lets a user display or activate another document or program. In computing, a hyperlink, or simply a link, is a reference to data that the reader can directly follow either by clicking, tapping, or hovering. A hyperlink points to a whole document or to a specific element within a document. Hypertext is text with hyperlinks. The text that is linked from it is called anchor text. The document containing a hyperlink is known as its source document. Hyperlinks are often used to implement reference mechanisms such as tables of contents, footnotes, bibliographies, indexes, letters and glossaries.

In a graphical user interface, the appearance of a mouse cursor may change into a hand to indicate a link. In most graphical web browsers, links are displayed in underlined blue text when they have not been visited, but underlined purple text when they have. When the user activates the link (e.g. by clicking on it with the mouse) the browser will display the target of the link. If the target is not an HTML file, depending on the file type and on the browser and its plug-in, another program may be activated to open the file.

The effect of following a hyperlink may vary with the hypertext and may sometimes depend on the link itself; for instance, on the World Wide Web most hyperlinks cause the target document to replace the document being displayed, but some are marked to cause the target document to open in a new window. Another possibility is transclusion, for which the link target is a document fragment that replaces the link anchor within the source document. Not only persons browsing the document follow hyperlinks; they may also be followed automatically by programs. A program that traverses the hypertext, following each hyperlink and gathering all the retrieved documents is known as a Web spider or crawler. Now let us look at ways of using links to get more engagement for your content.

FROM YOUR WEBSITE

Do you do online business and don’t have a website? If you said yes, it’s almost as if your business doesn’t exist.  In this modern era, people and companies are on the internet for information. Why do you think people visit a website? It’s primarily to find information. And if you’re in the business world, information is critical. You need to have a website for your customers. It needs to contain information about what you can do for them. Before we talk about how links can play a role in helping your site, let us  consider the advantages and benefits of having a website for your business. Those that desire websites with good Swissgarde content can meet me privately.

Less Expensive

Have you ever advertised your business through various forms such as printed media, radio, television or by other means? It’s expensive! Investing in advertising is necessary, but it takes a lot of money. Having a website will make promoting your business less expensive. 

Advertising

A website is more environmental friendly when it comes to advertising and marketing. There are lots of ways to advertise your products or services through the internet. One example is Facebook ads, an advertising feature offered through Facebook. Another one is called SEO.  This is a major advantage for your business. Having a good SEO service provider can boost the ranking of your website which quickly results in increased sales and higher profits. This SEO consideration is one of the high points of a well structured website. If someone builds website for you and fails to take this into consideration, your site isn’t it.

Satisfaction

Having a website will be more convenient for your customers and leads. Make it easy for your customers to purchase from you! Many will be more likely to visit your website, rather than driving a car to your physical location and browsing for your products. From a customer’s point of view, it’s better for them if they don’t have to ask anything. They can just find what they’re looking for on your online site.

Increase Customers

Most businesses have local popularity, but what about potential customers outside their city?  A website can help you generate more customers. Not just outside your city, but worldwide. The internet offers a global community. With a website, your business will be visible around the world.

Accessibility

Have you ever experienced having to turn customers away because it’s closing time? Well, you don’t have to close the doors of your website.  An online site can be visited any time of the day or night. People will look to your site instead of going to your shop because it is more accessible. Just make sure to post enough information about your products and services.

Access to Information

Did you know that if you own a website, you can actually track everything that is happening on it? You can even look for information that will tell you how many people visited your site, or how many people messaged or emailed you. You can access the progress of your website and view all its pages. You can even make an update anytime, making it much less expensive than printed material.

Fresh

Smart business owners create a blog page for their company. Having a blog to post fresh content will keep your website attractive and fresh.

Better Relationship

Having a website can build better relationships with your customers. You can send messages instantly to your customers through email. Also, your customers can review your products online and can also leave feedback for you and your business. It’s best to always send your customer a message. This is essential for building a good relationship with them. You can even give them more information about your business through messages or emails.

Increase Sales

If you are a business owner, more visitors  leads to more potential sales. That’s how your website will help you. You can drive more people to your site by consistently updating and promoting the contents of your site. The more informative your site is, the greater the possibility of increasing your sales.

Opportunity

A website gives you the opportunity to prove your credibility. You have to tell your customers why you deserve their trust through your website. This can earn positive feedback for your service and products. Also, your website serves as a place for a potential investor to explore what your business is about and what it can do in the future.
Long Term Clients

What do you think is the difference between client and a customer? Well, a customer is the one who walks in and buys something and that’s it. A client is your regular customer. He is buying your products or services daily or contractually. Having a website gives you a chance to gain more clients that can help your business grow

Links

Links are very important to viral marketing. If you have many sites linking to you, it is like spreading the word about your company all around the world. If you have a good website with good content related to information, products or services, people are more likely to link your website to theirs. This means they recognize your website as valuable. You can also use links of the contents of your site for promotion on other online platforms. This will be the main feature of my product training class on Monday the 15th of May 2017. You are free to increase your knowledge.

FROM YOUR WHATSAP

I have consistently shown you what you can do on whatsapp as for as our work is concerned? But you can also do more by using the link of your whatsapp group to invite people, who are not in your phone contact list to join your group. See how its done: 
• Open Whatsapp and Go to Your Group
• Click on Add Member
• There you can see your WhatsApp Group Invite Link
• Now simply Share link with your friends and when your friend click on link your friend will join the group within 5 second. Or you can click on copy link , and paste it on any online platform
Benefits For Creating WhatsApp Group Invite Link
• Everyone can join your WhatsApp Group by clicking on your Whatsapp Group Invitation Link
• You can add any number in your Group without including number in your contact list.
• Anybody can join Your WhatsApp Group without getting administrator Permission.

Finally links can be used to promote a website, video or a blog on twitter, facebook or on an internet forum like Nairaland. How to generate links and even convert them to forms fit for various platforms will be demonstrated in our product training class on Monday the 15th of May. 

Written by Mr Bethel 
Felix Joshua Web Developer

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